ABOUT US 

Welcome to our page! We’re Emily and Isabel and we are the founders of Essentially + East.

+ THE MEANING BEHIND ESSENTIALLY EAST +

The word “Essentially” represents the timeframe when we started designing our sweatshirts. We started designing them during the height of Covid, when essential businesses that we knew and loved were struggling. The word “East” represents both the East coast as a whole and where we both live on the East side of Manhattan. 

+ THE MEANING BEHIND NEW YORK IS NOT DEAD +

Both of us have lived in New York City since college and have made the city our home. It has been so hard to see the impact that Covid has had on the businesses we love. We have heard so many news sources saying “New York City is dead” — but we know that both the people and city itself has been and will always be a resilient city. Even in the past few months, we have seen the city coming back to life and can’t wait to see it bounce back completely!

+ OUR MISSION +

This month we are giving 10% of proceeds to Essex Market Community Fridge. “The Essex Street Market Vendor Association and local community organization Artists Athletes Activists have partnered to bring a plant-based community fridge to Essex Market. Located at 220 Broome Street, this fridge is accessible to everyone 24/7.”

 If you have any charities, organizations, or businesses you want us to give back to — send us an email at essentially.east@gmail.com.